On January 17, 2018 Ernie Els announced that he was becoming both an ambassador and an investor with Bloodline Golf. "The Big Easy" began using Bloodline R1-J last season, and finished the year ranked #4 in the statistical category "Total Putting" on the PGA Tour in 2017.
Co-founder Brad Adams said, “Seeing Ernie have such amazing results with the putter has been extremely rewarding. Having Ernie on the team will allow us to draw on his expertise and insight as we expand our product line. This will be key in helping us maintain a leadership role in advancing putter technology.”
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